After finishing the page that will attract future owners, we moved to the next objectives – selecting the best owners and creating a wait list. We decided to focus on a questionnaire for future owners.
The questionnaire deserves a separate mention.
I know that some breeders get alarmed by this section. They feel like it will have an opposite effect and drive potential owners away. But this is a misconception. Potential owners are more likely to be driven away by the lack of information about a kennel, a breeder, and their breeding principals. If the site gives a full picture and answers the questions potential owners might have, and a visitor wants to get a puppy from this kennel, there will be no question whether to fill out the questionnaire or not.
The main purpose of the questionnaire is to optimize the negotiating time. You have a certain list of questions for future owners, and you can ask them without lengthy correspondence or even talking in person which a lot of people aren't interested in at this stage of learning about the kennel. By the time a breeder gets to actually negotiate, they have some idea about what kind of people future owners are, thanks to the questionnaire.
Another important purpose of such questionnaire is to eliminate thoughtless, casual inquiries. Based on the experience of our breeders, as soon as a questionnaire is added to the site and to the booking algorithm, the amount of random pointless requests from people who have no intention of buying but only waste time and energy, goes down dramatically.
The questionnaire on Maanhaar Primo-Creatus site has a lot of questions that would demonstrate how serious a potential owner is. So when you receive this questionnaire, you have an understanding that the person has agreed to the breeder's wishes and conditions regarding puppies' care and upbringing. Is this convenient? Very much so.