Hi, I'm Victoria. I live in Kyiv, Ukraine with my family and my schnauzers.
I am the creator of Marketing for Breeders Online Breeder Course, which already changed the lives of over 300 dog and cat breeders wordwide.
Since childhood, I have dreamed of owning a purebred dog and becoming a breeder. About 25 years ago, I got my first show dog Atris- a standard schnauzer, who became a Ukrainian Champion and National Winner while I was a junior handler. My love of the Schnauzer breed grew from there; now I am the owner of the world-reknown kennel "Eldzh Hope" breeding black miniature schnauzers.
I am also a professional marketing specialist with 20 years of experience, with 3 years as a Chief Marketing Officer in the pet industry. When I first started my professional career in marketing, I noticed the massive gap between breeders and ordinary people who do not understand this lifestyle and inner workings of our hobby. Working as Chief Marketing Officer in the international company in the pet industry provided me with insider knowledge. Presenting our products at professionals-only expos in the USA and Europe, communicating with top managers of global companies, and launching our brands on the International level in the USA, Europe, and Japan affected my vision of promoting pet related brands and my understanding of effective communication between owners and breeders.
I knew that my marketing expertise could be helpful for the people I care much about – breeders. My experience as a marketing specialist can help responsible breeders promote their program effectively and without having to advertise puppies for sale.
I am a breeder as well, and I am familiar with the everyday activity of breeders, their expectations, motivation, and the many challenges they face.
I started "Marketing for Breeders" as a few marketing seminars presented at dog shows. Breeders loved them, found them helpful, and continuously asked for more. Their desire for knowledge led to the creation of the comprehensive platform for breeders. I have a unique mission and help bring transformations that we discuss in detail in our Success Stories.
I hope my platform will positively impact your life and help you get inspired to meet new people and expand your horizons.